Job Description

Job Description

Job Description

POSITION OVERVIEW

504 Golf is seeking a passionate, creative, and strategic Marketing Manager to lead our brand presence in the heart of New Orleans. This role is ideal for a marketing leader who thrives in a dynamic, fast-paced environment and is excited about blending sports, hospitality, and strategic brand experiences to position a leading local destination.

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to boost visibility, engagement, and revenue. We're looking for someone with a proven ability to lead a team, think outside the box, and bring innovative promotional ideas to life.

KEY RESPONSIBILITIES

• Design and implement full-scale marketing strategies to enhance brand visibility and business growth.
• Develop annual and quarterly marketing plans aligned with company objectives.
• Lead and mentor the in-house marketing, fostering collaboration, and giving feedback to other marketing professionals.
• Plan and execute creative promotional campaigns, product launches, and special events to align messaging and campaigns (including coordination with operations, F&B, and retail teams for seamless execution).
• Manage and prepare content creation across digital platforms, publications, and editorial design.
• Oversee online marketing efforts, including social media, email, and digital ads.
• Analyze market trends to identify customer needs and competitor activity to inform strategy.
• Build and maintain partnerships with media outlets, local influencers, sponsors, and community stakeholders.
• Track campaign performance, create reports, and adjust strategies for maximum ROI.
• Serve as the brand ambassador in both internal and external communications.
• Conduct general market research to keep abreast of trends and competitor's marketing movements.
• Maintain and enhance brand consistency across all channels and materials.
• Manage brand assets such as logos, color palettes, and messaging guidelines.
• Maintain and optimize company website, including content updates and user experience improvements.
• Monitor and respond to online customer feedback and interactions across platforms.
• Gather feedback from other departments to improve future campaigns.

QUALIFICATIONS

• 5+ years of Marketing experience including managing direct reports.
• Bachelor's degree in business administration, Marketing, Communications, or relevant field.
• Excellent strategic thinking, project management, and leadership skills.
• Proficiency in Google Analytics, Google Ads, social media platforms, and CRM tools.
• Exquisite communication and interpersonal skills.
• Analytical and creative thinking.
• Up to speed with current and online marketing techniques and best practices.
• Customer-oriented approach with aptitude.
• Professional chartered marketer (CIM) is a plus.

Working Conditions

• Must be available to work a flexible schedule including evenings, weekends, and holidays.
• Role requires mobility around the venue and occasional off-site promotional work.

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